Once for elite hedge funds. Now for brands and agencies.

Exclusively on Kartel.

Get your data
30MConsented consumers
RealObserved behavioral data
1BData points
DailyRefreshed

This is the data that powers algorithmic trading. Now it fuels your marketing engine.

Be one step ahead of consumer trends.

6:41 AMStreamed a morning-run playlist
7:58 AMSearched “best cushioned running shoes 2026”
12:02 PMOrdered lunch on DoorDash
3:27 PMCompared the same sneaker across three retailers
8:40 PMBooked a flight to Denver for a race weekend
10:56 PMBought the sneaker she compared at 3:27
One consumer · one ordinary day
6:48 AM ESPNChecked NBA scoresE
8:12 AM SPOTIFYWorkout playlist · 32 minS
11:30 AM INSTAGRAMLiked 14 posts · saved 2I
1:05 PM AMAZONAdded pilates starter kit to carta
2:40 PM NIKEViewed Pegasus 41 · 3×N
6:20 PM DOORDASHOrdered dinner · $28D
8:30 PM NETFLIXWatched 2 episodesN
10:35 PM DRAFTKINGSPlaced a $25 parlayD

Every participant opts in, and every event is tied back to who they are and what they buy.

Self-identified

  • Age
  • Location
  • Relationship status
  • Job title and employer
  • Life events

Observed

  • Search history
  • Social interactions
  • Music and content streamed
  • Digital path to purchase
  • Which ads led to the sale

Purchased

  • Rewards cards
  • Wallet share
  • Purchases down to color, style, size and SKU

How it works

The Kartel data strategist searches our proprietary database of 30 million consented American consumers, finds the data that fits your goal, and loads it into your workspace.

  1. Ask in plain EnglishWho buys from us, whose customers could we take, which ad earned the sale.
  2. It searches our databaseKartel’s panel of 30 million consented Americans.
  3. It recommends what to buyThe audiences to order, each with its price.
  4. Order it and get the analysisThe data, what it means, and a deck built from it.
  5. It lands in the Creative Strategy EngineNext to your own buyers. See the engine

What you can ask the data strategist for

Who your buyers are and what else they buy

Name a brand, a product, a show or a team. You get the people who engage with it, with every category indexed against the US population, where 100 is the country.

  • Age, gender, income, education, children and location.
  • The brands they buy most, where they shop and where they eat.
  • Every category from CPG and footwear to banking, travel, streaming and sports.

Kartel’s panel is twice the size of comScore’s and records every URL.

It holds five years of history and adds a billion rows a week, refreshed daily.

Kartel
30M
comScore
15M
Similarweb
10M
Datos
5M
YouGov
4M
Luminate
3M
Nielsen (Streaming)
1.5M
Nielsen (Linear TV)
42K
Kartel
Similarweb
Sensor Tower
Earnest
30M+ consented panel
Modeled
Apps only
Credit card data
Full URL-level clickstream
Domain only
No
No
Self-reported demographics
Inferred
Inferred
No
LLM user behavior
No
No
No

Stop guessing. Start knowing.

Speak with our data strategist