KARTEL.
Behavioral data · verified strategy · finished work

Intelligence
that acts.

Exclusive behavioral data, verified strategy and finished commercial work: in one system.

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TRUSTED BY
Horizon Media FOX Lidl Newell Brands Vidmob Coleman Contigo bubba
What Kartel is02

Everything starts with what your customers actually do.

01 · The record
What customers do

Thirty million consented Americans. What they watch, search, compare and buy, observed daily, URL-level, years deep. Not a survey, not a model.

30MPANELISTS
DailyREFRESH
URLLEVEL
02
The audience
We find who to talk to

We analyze the record and find the audience: sized, indexed, named, with the switchers and what they did before they switched.

03
The strategy
Data-backed insight and strategy

Every claim traced back to an observed number in the record, and checked against it before it ships.

04
The work
The creative that carries it

Briefs, finished ads, media plans and decks that support the audience and the strategy, out of the same workspace.

The engine, liveReceipts verified
The client behavioral record

Observed,
not guessed.

A permissioned record of what real people actually do online: the brand's buyers and every competitor's, running back years, unbroken, and current to the day.

What they watch, search, compare and buy
The whole path, before and after the purchase
The actual page, not just the site
Refreshed daily. 30M consented Americans.
The brand action system

Agents that
ship the work.

Agents that read that record and produce the work: audience, strategy, brief, creative, media plan and deck, with every claim checked back against the source before it ships.

Audience sizing, strategy and competitive read
Briefs at volume, against the brand's own rules
Image, video, editing and shot-level repair
Paste-ready media builds for Meta, Google, TikTok
03

A tool where the data decides what gets made.

Record one
The behavioral record
What real people actually do online, years deep, current to the day.
+
Record two
The action system
Agents that read the record and produce the work, every claim checked before it ships.
=
Data-informed brand intelligence
Why it matters04

Data is the only edge left.

Frontier models+public data=what everyone has
Frontier models+our data=an answer nobody else can get

Everyone is equal now, except the ones holding data nobody else can get.

Proof · one sitting · the strategic backbone of your creative process05

In under
20 minutes.

From raw behavior to a finished ad, for a CPG brand, autonomously: the audience, the insights, a 15-page strategy deck, paste-ready targeting and the film. One sitting, one workspace.

01The dataPull the category: the client's buyers and every competitor's.
Fintech audiences
BRAND 1 · BASEEarnIn Customers218,472 sample → 7,207,391 US
BRAND 2 · INCUMBENTDave Banking739,230 sample → 24,387,198 US
BRAND 1 · BASEChase United Credit Card21,879 sample → 721,788 US
02The insightsLive receipts, each traced to an observed number.
A third of potential buyers binge The Last of Us at 11x the average AmericanTHE LAST OF US · INDEX 1122 · AUD: POTENTIAL_LAUNDRY_SHEETS_CUSTOMERS
The under-index side is just as clear: country music (24 index), NASCAR (14), hunting (14), rodeo (8), babies/toddlers content (29).UNDER-INDEX · AUD: PRINCE_STREET_PIZZA_CUSTOMERS
The $150K+ bands under-index hard, so this is taste-rich, not necessarily cash-rich.HOUSEHOLD INCOME · AUD: PRINCE_STREET_PIZZA_CUSTOMERS
They carry plastic guilt without wanting a lecture, and binge prestige apocalypse TV.PSYCHOGRAPHICS · AUD: POTENTIAL_LAUNDRY_SHEETS_CUSTOMERS
They support the Environmental Defense Fund and The Nature Conservancy, but dislike preachy sustainability marketing.PSYCHOGRAPHICS · AUD: POTENTIAL_LAUNDRY_SHEETS_CUSTOMERS
They respond to proof and specifics over adjectives, and to being cast as the competent adult gamer rather than the couch relaxer.PSYCHOGRAPHICS · AUD: SPECTRUM_INTERNET
The first generation that grew up gaming now pays the internet bill, and nobody in the category is talking to them.SETUP · AUD: SPECTRUM_INTERNET
$150-250K under-indexes at 0.56x, so the money is not where the category aims it.HOUSEHOLD INCOME · AUD: SPECTRUM_INTERNET
Urban, childless, food-literate, culturally online.PSYCHOGRAPHICS · AUD: PRINCE_STREET_PIZZA_CUSTOMERS
A third of customers are fine-dining people, 4x the normFINE DINING · INDEX 396 · AUD: PRINCE_STREET_PIZZA_CUSTOMERS
Eater casting: ASAP Rocky at double the normASAP ROCKY · INDEX 211 · AUD: PRINCE_STREET_PIZZA_CUSTOMERS
25-34 leads at 22.5% of the audience (1.7x gen pop), 35-44 at 21.6% (1.6x)DEMOGRAPHICS · AUD: SPECTRUM_INTERNET
The Last of Us reaches a third of the poolTHE LAST OF US · REACH 33.79 · AUD: POTENTIAL_LAUNDRY_SHEETS_CUSTOMERS
One in thirteen has dined at Eleven Madison Park, 4.6x the normELEVEN MADISON PARK · INDEX 462 · AUD: PRINCE_STREET_PIZZA_CUSTOMERS
Six in ten have children at home (58.9%, 1.36x).DEMOGRAPHICS · AUD: SPECTRUM_INTERNET
Game of Thrones at 7x the normGAME OF THRONES · INDEX 671 · AUD: POTENTIAL_LAUNDRY_SHEETS_CUSTOMERS
Resy usage at 8.1x the normRESY · INDEX 810 · AUD: PRINCE_STREET_PIZZA_CUSTOMERS
Household income concentrates $50-75K (20.6%, 1.48x) and $75-100K (16.4%, 1.36x) while $150-250K under-indexes at 0.56x.DEMOGRAPHICS · AUD: SPECTRUM_INTERNET
EDF support at 9x the normENVIRONMENTAL DEFENSE FUND · INDEX 931 · AUD: POTENTIAL_LAUNDRY_SHEETS_CUSTOMERS
Eataly shoppers at 8x the normEATALY · INDEX 804 · AUD: PRINCE_STREET_PIZZA_CUSTOMERS
Some College / Associate leads education at 30.9% (1.44x).DEMOGRAPHICS · AUD: SPECTRUM_INTERNET
Three in ten back The Nature ConservancyTHE NATURE CONSERVANCY · REACH 30.21 · AUD: POTENTIAL_LAUNDRY_SHEETS_CUSTOMERS
Six in ten customers are into Italian food, 2.7x the normITALIAN FOOD · REACH 59.29 · AUD: PRINCE_STREET_PIZZA_CUSTOMERS
Household occupations over-index hardest in Skilled Trades (3.3x) and Transportation & Logistics (2.4x), household figures, attribute to the family.DEMOGRAPHICS · AUD: SPECTRUM_INTERNET
Two-thirds of the pool are womenFEMALE · REACH 65.46 · AUD: POTENTIAL_LAUNDRY_SHEETS_CUSTOMERS
Young and urban: 25-34 leads at 38.94% of the base, three times the norm (295 index)DEMOGRAPHICS · AUD: PRINCE_STREET_PIZZA_CUSTOMERS
Top geos: New York (12.0% of audience, 1.95x), LA (9.0%, 1.73x), Chicago (5.9%, 2.08x), Dallas (4.9%, 1.88x), with the sharpest concentration in Salt Lake City (3.07x), Denver (2.16x), and Minneapolis (2.02x).DEMOGRAPHICS · AUD: SPECTRUM_INTERNET
Core age 35-44 at more than double the norm35-44 · INDEX 211 · AUD: POTENTIAL_LAUNDRY_SHEETS_CUSTOMERS
Skews male, 58.28% vs 47.89% nationally (122 index).DEMOGRAPHICS · AUD: PRINCE_STREET_PIZZA_CUSTOMERS
Hobby-infrastructure internet users: PC gaming platforms (Steam 1.9x, Epic 1.9x) and gaming creator culture (Markiplier 2x) define the adults, Roblox (1.9x) defines the kids in the same house.PSYCHOGRAPHICS · AUD: SPECTRUM_INTERNET
Six in ten are parents, so they care about the future their kids inheritHAS CHILDREN · REACH 58.47 · AUD: POTENTIAL_LAUNDRY_SHEETS_CUSTOMERS
Household income clusters middle: $50-75K is the biggest band at 23.81% (1.7x), $75-100K at 18.69% (1.6x)DEMOGRAPHICS · AUD: PRINCE_STREET_PIZZA_CUSTOMERS
Tech-fluent researchers who read tech news at 1.9x, follow computer programming at 2.1x, and research purchases exhaustively (Kelly Blue Book 1.8x, CarFax 1.81x, CarGurus 1.81x).PSYCHOGRAPHICS · AUD: SPECTRUM_INTERNET
Core age 35-44 at 28.47% of the pool, more than double the norm (index 211), with 25-34 close behind at 22.52% (index 170)DEMOGRAPHICS · AUD: POTENTIAL_LAUNDRY_SHEETS_CUSTOMERS
The $150K+ bands under-index hard, so this is taste-rich, not necessarily cash-rich.DEMOGRAPHICS · AUD: PRINCE_STREET_PIZZA_CUSTOMERS
Sports viewers skew broadcast-event: The Masters at 1.8x.PSYCHOGRAPHICS · AUD: SPECTRUM_INTERNET
Household income clusters at $100-150K (25.49%, index 132) with $75-100K over-indexing hardest (index 154), household figures, never personal salariesDEMOGRAPHICS · AUD: POTENTIAL_LAUNDRY_SHEETS_CUSTOMERS
Geography: New York DMA dominates at 15.88% of customers, 2.6x the normDEMOGRAPHICS · AUD: PRINCE_STREET_PIZZA_CUSTOMERS
Social life runs vertical video first: TikTok 71% at 1.4x, Instagram 69% at 1.2x.PSYCHOGRAPHICS · AUD: SPECTRUM_INTERNET
Four in ten hold a bachelor's (39.51%, index 173)DEMOGRAPHICS · AUD: POTENTIAL_LAUNDRY_SHEETS_CUSTOMERS
Fine dining at 4x the norm, Italian food at 2.7x with six-in-ten reach, cocktails at 2.5x, wine at 2.3x, nightlife at 2.2x.PSYCHOGRAPHICS · AUD: PRINCE_STREET_PIZZA_CUSTOMERS
Educator households at double the norm (10.48%, index 209).DEMOGRAPHICS · AUD: POTENTIAL_LAUNDRY_SHEETS_CUSTOMERS
They are also drop-culture people (2.4x) who shop StockX at 2.9x and Eataly at 8x, book on Resy at 8.1x, order on Seamless at 9x, and log films on Letterboxd at 10.8x.PSYCHOGRAPHICS · AUD: PRINCE_STREET_PIZZA_CUSTOMERS
Whole Foods shoppers at over half (55.01%, 2.5x), Trader Joe's at four in ten (41.55%, nearly 3x), Costco at six in ten (63.14%, 1.5x).PSYCHOGRAPHICS · AUD: POTENTIAL_LAUNDRY_SHEETS_CUSTOMERS
The under-index side is just as clear: country music (24 index), NASCAR (14), hunting (14), rodeo (8), babies/toddlers content (29).PSYCHOGRAPHICS · AUD: PRINCE_STREET_PIZZA_CUSTOMERS
A third use Instacart at double the norm (35.5%).PSYCHOGRAPHICS · AUD: POTENTIAL_LAUNDRY_SHEETS_CUSTOMERS
Instagram near-universal (91.75%), Pinterest the standout at three-quarters, double the norm (76.88%), TikTok at two-thirds (65.12%), Apple TV+ over-indexing (35.15%, 1.8x).PSYCHOGRAPHICS · AUD: POTENTIAL_LAUNDRY_SHEETS_CUSTOMERS
Environmental Defense Fund at 9x, Nature Conservancy at three in ten at 4x.PSYCHOGRAPHICS · AUD: POTENTIAL_LAUNDRY_SHEETS_CUSTOMERS
A third of potential buyers binge The Last of Us at 11x the average AmericanTHE LAST OF US · INDEX 1122 · AUD: POTENTIAL_LAUNDRY_SHEETS_CUSTOMERS
A third of customers are fine-dining people, 4x the normFINE DINING · INDEX 396 · AUD: PRINCE_STREET_PIZZA_CUSTOMERS
25-34 leads at 22.5% of the audience (1.7x gen pop), 35-44 at 21.6% (1.6x)DEMOGRAPHICS · AUD: SPECTRUM_INTERNET
The Last of Us reaches a third of the poolTHE LAST OF US · REACH 33.79 · AUD: POTENTIAL_LAUNDRY_SHEETS_CUSTOMERS
03The briefFifteen slides, each choice with its receipt.
04Audience & targetingPaste-ready for Meta, Google and TikTok.
05The adThe finished film, edited in the same workspace. Click for sound.
One product06

Kartel replaces the traditional marketing stack.

Six functions that used to be six vendors, six contracts and six renewals. One product, one login, one balance.

01Competitive advertising intelligenceEvery live competitor ad, pulled by URL, dissected and clustered into territories.
02Consumer panels and tracking30M consented Americans, observed daily, years deep. Not a survey.
03Creative strategyAudience to insight to strategy, each claim traced to an observed number.
04Social listening and trendsLive cultural signal, scored against your buyers rather than the general public.
05Syndicated audience dataNamed, sized audiences with an index against the norm, for your brand and every competitor.
06Analyst researchThe market read, the category history and the switchers, answered in a chat window.
The saving07

Six bills you stop paying. One fee instead.

Every one of these is a contract a brand holds today, with its own vendor, renewal and invoice. Kartel does all six jobs, so the whole column comes off the budget and one line goes on.

Typical annual contract values, industry ranges. Kartel at five seats plus one data pull.

What a brand pays todayper year
01Syndicated audience data$50k to $100k
02Consumer panels and tracking$50k to $200k
03Competitive advertising intelligence$24k to $240k
04Social listening and trends$15k to $150k
05Analyst research seats$30k to $60k
06Creative strategy engagements$50k to $200k
Six vendors, added up$219k to $950k
Kartel, one fee
All six jobs, one login, one invoice
~$54k
What stays in your budget$165k to $896k a year
Clients08

In their own words:

Horizon Media

“With this partnership, we can finally bring these two worlds closer together, so insights can move faster, ideas can get sharper, and campaigns can evolve while they are still live.”

HORIZON MEDIA
Newell Brands

“This platform is so user friendly, and I'm having the issue of loving too many assets. Thank you guys!”

NEWELL BRANDS
FOX Entertainment

“We crossed a major milestone in the limits of this tech. We can all go back in the history books and mark this project as something to be proud of. Together we changed the landscape of this industry.”

FOX ENTERTAINMENT
AS FEATURED IN ForbesAdExchangerCBS NewsThe Hollywood ReporterPR Newswire
Why it matters09

Compress your creative supply chain.

Case study with a leading global media agency.
36%$404K → $257KStoryboards to final assets.
83%12 weeks → 2 weeksWeeks of production, delivered in two.
88%1,197 hrs → 148 hrsInternal hours to production hours.
Request full Kartel case studies
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We know what your customers do.

Thirty minutes with our co-founder. See the engine run start to finish, on your brand.

“Holy sh*t.”
CEO OF A MAJOR AGENCY, FIRST TIME SEEING IT RUN Run it on your brand
The data

We exclusively licensed one of the most powerful behavioral data pipelines used by Wall Street.

A billion new data points a week: what your customers do before, during, and after purchase. It powers eleven figure decisions, where accuracy is billions won or lost.

30MConsented American panel
5+ yrsLongitudinal history
1BNew rows per week
DailyRefresh
We beat the top panels industries pay millions for.
Kartel30M
comScore15M
Similarweb10M
Datos5M
YouGov4M
Luminate3M
Nielsen (Streaming)1.5M
Nielsen (Linear TV)42K
Everyone else models, infers, or cannot see it at all.
KartelSimilarwebSensor TowerEarnest
30M+ consented panel✓ModeledApps onlyCredit card data
Full URL-level clickstream✓Domain onlyNoNo
Self-reported demographics✓InferredInferredNo
LLM user behavior✓NoNoNo
Our AI + our data = what nobody else can get Run it on your brand
The action system

What is inside.

Audience insightsResearch synthesisAI productionDeck productionCompetitive ad intelWar room & trendsCreative strategyMedia planningBrand governance

Four products on one account. Hover a tile to play it; click to watch it large.

01Creative Strategy EngineData and strategy. Where every engagement starts.
02Brand StudioBriefs at volume, against the brand's own rules.
03Creative StudioMake the work, not just brief it.
04Production ManagerDelivery: approvals, versioning, sign-off.
One login, one credit balance. Adding a product is switching one on.
The session
Pricing

Start with the data.
Add what you grow into.

Four products. The Creative Strategy Engine is where every engagement starts: it holds the seats and takes the data. The rest are what a team adds once the first one is working.

1 · Creative Strategy EngineThe entry point. Query your audience data in plain language: insights, concepts, image and video, client decks. Seats are held here.
$4,000per month
2 · Brand StudioThe usual first addition. Brand analysis, creative briefs, visualisation, asset editing.
+$1,000per month
3 · Creative StudioAdded when a team wants to make the work rather than brief it. Multiplayer canvas, every major model, workflow builder.
+$1,000per month
4 · The full suite, adds Production ManagerThe delivery layer: approvals, versioning, sign-off. Available here and nowhere else. Opens with a sixty-day pilot.
$15,000per month
Audience data · one time
One data pull, activates one brand$6,000
Pack of ten$54,000
Month one is not the monthly fee
Engine, 5 seats + one pull$10,000
Ten thousand to get started, four a month after that.
All figures USD · one credit = $1.00 · Full price list Request access